Visit Newport Beach

February 5, 2024


The Destination Marketing Organization Takes Center Field as a Leader in the Cutting-Edge Entertainment and Advertising Technology, Setting the Standard for Tourism Marketing

The Destination Marketing Organization Takes Center Field as a Leader in the Cutting-Edge Entertainment and Advertising Technology, Setting the Standard for Tourism Marketing

NEWPORT BEACH, CALIF. (February 5, 2024) – Get ready to touch down in Newport Beach! Visit Newport Beach is thrilled to announce it will be making history on Sunday by launching the first-ever 1,000 drone light show extravaganza taking place at Allegiant Stadium in Las Vegas, Nevada after the big game on February 11.

Scheduled to kick off one hour after the game ends, the 12-minute spectacular promises to captivate the audience with a fusion of jaw-dropping Newport Beach visuals and real-time football flair. The light show theme, “Touch Down in Newport Beach,” not only celebrates the excitement of football’s biggest day of the year, but also extends a warm invitation to fans and locals to experience the magic of Newport Beach post-game, just a 38-minute flight away.

But the excitement doesn’t stop there! The main highlight of the light show includes the opportunity to enter to win a luxurious trip to Newport Beach. The drones will create a QR code in the sky, prompting viewers to scan it and enter for a chance to win a once-in-a-lifetime vacation package to Newport Beach. The unforgettable getaway will surely elevate any post-game celebration with a two-night stay at Newport Beach’s only Forbes Four Star and AAA Four Diamond Luxury Waterfront Resort, Balboa Bay Resort, complete with an Electric Boat cruise in the harbor, whale watching for two, a two-hour Moke rental, $500 in food and beverage credit, $200 shopping gift card to Fashion Island as well as some other surprises.

In partnership with COX, the official telecommunications provider of the 1.75 million square foot Allegiant Stadium, the light show will be exclusively live-streamed, ensuring that viewers around the world can experience this breath-taking event. In addition to the drone show, Visit Newport Beach is launching a commercial that will air in 60,000 hotel rooms along the Las Vegas strip. The commercial uses fun football catchphrases tailored to the football audience that lets viewers know Newport Beach is “wide open” for visitation year-round. Using geo-fencing technology, a suite of ads will be launched during game week and beyond, ensuring maximum exposure for the destination.

Powered by SkyWorx, a team of world-class engineers, pilots, and artists, the drone light show represents the cutting edge of entertainment and advertising technology. Visit Newport Beach is proud to be at the forefront of innovation and believes there’s no better stage to debut on than during America’s #1 most-watched game. This marks the second consecutive year Visit Newport Beach has targeted football fans, following the success of their first-ever game day commercial that aired during Rihanna’s halftime show.


Watch the drone light show livestream HERE.


For more information, please visit and follow @VisitNewportBeach on Instagram, TikTok, Facebook and LinkedIn for real time updates!


Link to Commercial & Campaign Assets: HERE





Founded in January 2013, Newport Beach & Company is a non-profit organization established to serve as the official marketing agency for the city of Newport Beach. The agency brings together all of the marketing entities connected to the Newport Beach brand and is designed to oversee separate business units that include Visit Newport Beach, Celebrate Newport Beach, Enterprise Newport Beach and Newport Beach TV. For more information, please go to



Skyworx is a team of world class engineers, pilots and artists that combine innovative drone technology and immersive design to create breath-taking Drone Light Shows. Our show packages range from 100-1,000+ drones and are perfect for brand activations, music festivals, sporting events, corporate parties, holiday celebrations and much more. Skyworx is sure to launch your event to new heights.


Cox Communications is committed to creating meaningful moments of human connection through technology. The largest private broadband company in America, we proudly serve seven million homes and businesses across 18 states. We’re dedicated to empowering others to build a better future and celebrate diverse products, people, suppliers, communities and the characteristics that makes each one unique. Cox Communications is the largest division of Cox Enterprises, a family-owned business founded in 1898 by Governor James M. Cox.


Providing national, regional and local content to Cox Communications video customers on multiple platforms, YurView network produces Emmy® award-winning sports coverage, as well as original programming that covers lifestyle, health, adventure, local businesses and events. YurView showcases and connects communities by telling stories about the people who live there and the things that matter to them.


Megan Johns

Communications Manager, Visit Newport Beach | (949) 706-5309

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