Our journey began the first time founder Jen Cohen Bogan rode an electric bike. Flying up hills and down bike paths, she felt like a kid again.

Jen set out to buy her own e-bike, but couldn’t find a high-quality and good looking bike. So combining her diligent research, luxury brand building experience, and drive to inspire a new wave of bike riders, Jen created Bluejay to reimagine what the electric bike could be.