NEWPORT BEACH, CALIF. (January 5, 2026) – As winter settles in across much of the country, Visit Newport Beach invites travelers to discover a more elevated seasonal escape. Returning January 5 through March 1, 2026, the destination’s signature winter campaign brings back the ‘Après Ski Sea’ concept with renewed energy and a polished perspective. Designed to inspire travelers to stay at sea level, the campaign positions Newport Beach as a winter sanctuary defined by coastal beauty, understated luxury, and effortless sophistication. From breathtaking waterfront accommodations and five-star dining to rejuvenating spa treatments and thrilling harbor excursions, ‘Après Sea’ delivers the ultimate escape from the ordinary.
The ‘Après Sea’ campaign is anchored by a cinematic commercial that artfully reframes the traditional winter getaway. The spot opens with familiar scenes of alpine adventure, complete with snow covered peaks, winter gear, and reflective ski goggles capturing a frosty landscape. In a seamless transition, the setting shifts to the glowing shoreline of Newport Beach. Snow gives way to sunshine, mountain air is replaced by gentle ocean breezes, and sleek yachts glide across the harbor. The transformation captures the essence of ‘Après Sea,’ offering a seasonal experience defined not by cold, but by coastal elegance, relaxed indulgence, and a sense of escape that feels both refreshing and refined.
“With our ‘Après Sea’ campaign, we continue to redefine the winter travel experience by inviting visitors to leave the cold behind and embrace the warmth and beauty of Newport Beach,” says Gary Sherwin, President and CEO of Visit Newport Beach. “From relaxing aboard a private yacht to enjoying exceptional dining with ocean views, Newport Beach offers a refined winter escape where guests can unwind beneath the sun, indulge in world class amenities, and experience the effortless luxury that defines our destination.”
New this year, Visit Newport Beach expands the ‘Après Sea’ experience with the introduction of the Captain’s Orders Collection, a limited-edition merchandise capsule curated by Sherwin. Designed for coastal command, the refined performance collection blends modern craftsmanship with subtle references to Newport Beach’s nautical heritage. Thoughtfully embroidered and designed for ease of movement, each piece reflects a lifestyle shaped by the sea and elevated through timeless style. The collection includes the Captain’s Quarters Zip, priced at $120, a polished quarter zip ideal for layering along the coast; the Helm Hat, priced at $45, a classic accessory suited for harbor days and seaside strolls; and the 5AM Club Mug, priced at $25, inspired by quiet mornings and early light along the waterfront.
Travelers are invited to immerse themselves fully in the ‘Après Sea’ experience through a dedicated landing page featuring seasonal hotel offers, curated itineraries, and insider recommendations. From waterfront dining and indulgent spa experiences to harbor excursions and family friendly coastal activities, the campaign showcases the many ways Newport Beach transforms winter into a season of effortless luxury. Together with the Captain’s Orders Collection, Après Sea offers travelers the opportunity to not only experience Newport Beach, but to carry its refined coastal lifestyle with them long after their stay.
For more information about the ‘Après Sea’ winter campaign and the Captain’s Orders Collection, please visit StayAtSeaLevel.com and follow Visit Newport Beach on Instagram, TikTok, Facebook and LinkedIn.
Link to Campaign Assets: HERE